For many people at university, sport is a crucial aspect of student life which can lead to lifelong relationships and incredible experiences. Socials can enrich your time with your club, where you can explore your creative side through fancy dress, or wonder how people you usually see in sweats are capable of dressing formally for formal events!
Research conducted by the NUS highlighted ‘lad culture’ as a rising cause of sexual harassment and prevailing sexism at university. It is a group or pack mentality residing predominantly within sports and alcohol centred activity, using ‘banter’ as a facade for sexist, homophobic and sometimes dangerous behaviour. Thought to have a major impact on sports teams due to its influential nature, ‘lad culture’ can have a significant impact on people’s personal and sporting lives.
‘Be The Influence’ is a campaign fronted by the Sports Executive within the University of Leicester Students’ Union aiming to eliminate such antisocial behaviour within sport. The Students’ Union has a zero tolerance stance towards antisocial behaviour, and this campaign is aiming to target the problems and their causes to produce positive outcomes and a better sporting environment.
‘Be The Influence’ hopes to:
The ‘Be The Influence’ campaign aims to tackle a pervasive problem that exists in a number of Sport Clubs at University. However the effectiveness of the campaign is reliant upon the strong support and understanding of all members of the student body, especially if you yourself are a member of sports team.
What can you do?
If you have any questions or feedback regarding the campaign, feel welcome to talk to any of the Sports Executive, who are spearheading the campaign and would love to hear from you.
Kennedy Adamu: email@example.com